Ayden’s ability to lead businesses, inspire and lead people at the age of 31 is a testament to his true leadership skills.In just 2.5 years, Ayden, as the leader of the Digital Experience, Strategy & Innovation (DXT) division at WE Communications, has led the company to impressive growth, benefiting clients and employees. Firstly, he has expanded the agency’s offerings to clients, providing them with a wide range of NextGen marketing solutions that push the boundaries of traditional marketing and communications. This has positioned the agency as forward-thinking in the industry. Secondly, Ayden has focused on enhancing career and learning opportunities for employees, enabling them to develop multidisciplinary skills beyond traditional PR, which has significantly improved talent retention and career progression. These efforts resulted in WE winning the Great Place to Work award in 2022 and 2023, as well as the PRWeek PR Agency of the Year APAC 2023 award.