This category recognises the best campaign based on the originality of creative ideas and overall effectiveness in promoting a brand or product. Joint entries from multiple agencies are allowed, but in cases where multiple agencies have collaborated on the same campaign, all parties must agree in advance on who will submit the entry. The entrant agency must have approval from the client, and client endorsement is required.
NOTE: Submission by the agency. Endorsement from the agency and the brand’s representative is required.
The AI AD Campaign of the Year recognises exceptional campaigns that leverage artificial intelligence to innovate, personalize, and achieve measurable advertising success. Entrants should clearly describe how AI technologies drove the campaign’s strategy, execution, and results.
NOTE: Submission by the agency. Endorsement from the agency and the brand’s representative is required.
This award recognises a brand as a champion in its industry based on market standing, marketing campaigns, and consumer preference during the eligibility period.
NOTE: Submission by the agency on behalf of the brands. Endorsement will only be the brand’s representative.
This award recognises the individual marketer within a client company who has had the biggest impact on the brand and demonstrated their ability to deliver positive business results.
NOTE: Submission by the agency on behalf of the brands. Endorsement will only be the brand’s representative. Nominees cannot endorse their entry.
